Why is every eCommerce business not successful?

In the bustling world of eCommerce, success is the ultimate goal. However, not every venture achieves the heights of prosperity they aim for. What sets apart the thriving businesses from those that falter? 

Why is every eCommerce business not successful?

In this blog, we’ll dissect the common reasons behind the varying degrees of eCommerce success and shed light on how strategic integrations like Dokan, Advanced Custom Fields, WC Multivendor Marketplace, and other plugins can be game-changers. 

Let’s unravel the mysteries of eCommerce success!

Lack of Customization: The Missing Piece

Adding Custom Fields to Product Listings with Dokan

A major reason for the stagnation of many eCommerce businesses is a failure to stand out in a crowded market. Customization is the key to differentiation. 

With Dokan, you can add custom fields to your product listings, providing unique and valuable information to your customers. 

This not only builds trust but also enhances the overall shopping experience.

Enhancing Vendor Onboarding with Dokan Registration Form Custom Fields

Another crucial aspect is vendor onboarding. Cookie-cutter registration forms don’t cut it anymore. 

Dokan enables you to add custom fields to registration forms, ensuring that you gather specific, relevant information from vendors. This tailored approach not only streamlines the onboarding process but also sets the foundation for fruitful partnerships.

Cookie-Cutter Approach: Breaking the Mold with Advanced Custom Fields

In the competitive landscape of eCommerce, a one-size-fits-all approach simply doesn’t suffice. 

Customers seek personalized experiences. Integrating Advanced Custom Fields with WooCommerce allows you to add and display unique fields across your store. 

Whether it’s detailed product descriptions, tailored checkout forms, or personalized user profiles, ACF empowers you to craft a store that resonates with your brand identity.

Imagine a jewelry store using ACF to highlight the unique features of each piece, creating an immersive shopping experience for customers. This level of customization not only sets you apart but also fosters customer loyalty.

Ignoring the Power of Collaboration: WC Multivendor Marketplace

In the modern eCommerce landscape, collaboration is key. The rise of multi-vendor marketplaces signifies a shift towards shared success. 

Plugins like WC Multivendor Marketplace transform your online store into a thriving hub for vendors. This not only expands your product range but also attracts a wider audience, driving exponential growth.

The plugin streamlines the onboarding process for vendors, allowing them to manage their own listings, orders, and payments. This level of autonomy empowers vendors and fosters a sense of ownership.

Lack of Diverse Product Offerings: WC Vendors Marketplace Plugin

One common pitfall for eCommerce businesses is a limited product range. Diversifying your offerings can be a game-changer. 

The WC Vendors Marketplace Plugin allows multiple vendors to sell their products on your platform, creating a dynamic marketplace that appeals to a broader customer base.

Vendors can manage their own stores, track inventory, and process orders, giving them a stake in the success of the platform. 

This collaboration ensures a constant influx of fresh, diverse products, keeping your store dynamic and enticing to customers.

Neglecting Customer Engagement: WooCommerce Wishlist Plugin

A successful eCommerce business isn’t just about making sales; it’s about building relationships. 

The WooCommerce Wishlist plugin plays a pivotal role in customer engagement. It allows customers to create and manage wishlists, providing them with a personalized shopping experience.

By allowing customers to save and track their favorite products, you’re fostering a sense of connection and convenience. 

Additionally, wishlist serve as a valuable tool for targeted marketing campaigns, ensuring that customers receive updates about products they are genuinely interested in.

Overlooking Product Variants: Adding Custom Fields to WooCommerce Variations

For businesses offering products with multiple options, such as size, color, or material, providing detailed information about each variant is crucial. 

Adding custom fields to WooCommerce variations enables you to do just that. This feature ensures that customers have all the information they need to make informed decisions.

Imagine a shoe store offering custom insole options for their footwear. By adding custom fields to variations, customers can easily select their preferred option, leading to a more personalised and satisfactory shopping experience.


In the world of eCommerce, success is a culmination of strategic decisions, customization, collaboration, and customer engagement. 

By understanding and addressing the common pitfalls that hinder eCommerce businesses, and leveraging powerful plugins like Dokan, Advanced Custom Fields, WC Multivendor Marketplace, WC Vendors Marketplace Plugin, WooCommerce Wishlist Plugin, and adding custom fields to WooCommerce variations, you can pave the way for a thriving online venture. Remember, success in eCommerce is not a destination; it’s a journey. Start yours today!

Explore these powerful plugins and watch your business thrive. Get started today!